Coaches' Boutique

with Carl Brooks

Many great coaches struggle to take their business to the next level.

Learn to love growing your business as much as you love coaching your clients.

Saturday 21 Oct, 2017
Glenburn Lodge, Muildersdrift, Gauteng, South Africa


Learn more about the
Wealthy Coach Retreat or read on to discover details of the Coaches' Boutique Masterclass

Hi there, 

10 Years ago I created a mobile app that failed spectacularly.

(It was a game software for airlines where people could win flight tickets). Pretty cool, right?

The software was built and tested. But, it just wouldn't work correctly on certain phones (forcing me to shut the app down five months later). The airlines, all in, worked with me on the project and eventually pulled the plug after months and months of hard work.

Fast forward to the last five years. I now have hundreds of paying customers for my coaching, programs and events, which fully support the life I enjoy. I still work hard, but now it pays off.

So what changed?

I figured out how marketing actually works. And it’s not the icky, selly, forceful talk that industry thought-leaders preach at you on blogs. It’s more a system that focuses on honest, long-term growth without stuffing things down your potential buyers throats. And, most importantly, it’s done in a way that works for your unique personality, strengths and way you want to operate your business.

This is exactly what I teach you at the Coaches' Boutique. This is the actual process I’ve used to go from communication consultant and web designer to over €100,000 in program revenue as a company of one. It’s exactly what I’ve noticed many other successful people do and use in their own businesses as well.

No more spinning your wheels with too many options or trying all the things that produce no results. I’ve condensed the course down to a step-by-step process that consists of short, actionable LIVE lessons – which help you figure out a structure for your own marketing plan (start to finish). All this is done without having to be a sales expert.

You don't need to be a sales expert to create a successful coaching practice.

woman at work


In this masterclass, you’ll see that marketing can’t just be a series of non-connected tactics. That doesn’t work. What’s really required is a simple series of stackable, easy to implement steps:

  • Effective social media marketing and targeting models to find clients.
  • Automatic marketing processes to grow your email list while you sleep.
  • Tools and strategies to increase conversions from leads to clients.
  • Mindset skills to focus and get things done, without crippling self-doubt.
  • Q&A to have your biggest business challenges answered.

Complexity leads to overwhelm. All you need is a simple system that works.

Carl Brooks - Business Mentor


“I’m new to this space, and I don’t know where to start”
I get it, starting out can feel so overwhelming that you just procrastinate into inaction.

“I don’t know if I can turn what I want to do into an actual and sustainable business”
That makes sense. Not everyone can be a “lifestyle blogger” making easy money (note: I don’t even know what that means).

“I already sell coaching programs but I don’t sell enough to support me”
You aren’t alone here. This is one of the biggest things I hear from my own audience. They’re smart, talented and honest people who just can’t seem to catch a break in their business.

These are three different problems, but the solution is the same. It’s a matter of working backwards from what you want (like moonwalking). You can’t start with selling something, because there’s no trust built yet.

Too many people start at the end: wanting to create and sell a program. But that’s the last of many steps. First, you to have grow a specific audience. Then, you have to establish a relationship with them (one founded on communication).

Only then will you know exactly what they want to buy from you. And they’ll be eager to buy because you’ve been listening them the whole time.

jennifer lang

 Jen Lang 

Dubai, United Arab Emirates 


I met Carl in October 2015 in Tuscany at his retreat. In just one year, I have experienced incredible changes in my business, my personal growth, and my relationships. I made progress, but the most vivid changes I have experienced in my business have been since I hired Carl as my 1:1 business coach beginning in May 2016. Carl has enabled me to grow from financially struggling coach and music teacher, to growing a coaching business that is on the cusp of an explosion. With his support, I have expanded my social media engagement, I have created my first online training program, and I am about to launch my own first retreat.

You can't grow your business, if you don't know yourself and show yourself.

Carl Brooks - Business Mentor


Much of the design of this event will be based on your questions, your case studies, and on your actual clients (or potential clients).

We’ll coach many of you live, either in front of the room or in your small groups.

We make a commitment to serve you, not to please you.

We promise to hold nothing back.

We're not here to be your friend.

We're here to help you succeed as a coach.

And I believe that you can't take a client any deeper than you've gone yourself.

Which is why we create space at our Intensives to give you an opportunity to work your own process. To do the Deep Inner Work necessary to see your blind spots and continue on your path of personal and professional development.

We’ll spend our time dealing with real issues: your issues. So, be prepared to bring your client challenges into the room. Think of real people you’d love to work with and bring their names into the room. And, most importantly, bring your fears into the room. We’ll handle all of it.


Carl Brooks is an internationally certified business coach, speaker and author of the book “How To Turn Your Coaching Dream Into a Money Making Machine. He lives in Amsterdam and has 20 years experience in marketing and communication.

Carl’s life thre​atening wake up call a few years ago dramatically altered his life’s direction and calling. He woke up one morning with the left side of his body paralyzed. Doctors found an abscess the size of a golf ball in his brain that was crushing his nervous system. Thankfully it was treatable, and Carl made a FULL recovery! This life altering experience catapulted Carl into a new life as a thought leader, business mentor and international coach.

Carl now dedicates his life’s work to empowering coaches and business owners around the world to master a high-performance mindset, build profitable business and become thought leaders in their field.


Saturday 21st October from 10h00 - 16h30

Glenburn Lodge, Muildersdrift, Gauteng, South Africa

09h30 – 10h00 -Welcome

10h00 – 12h30 - ​​Workshop

12h30 – 13h30 - ​Lunch​

13h30 – 16h00 - ​Workshop

16h00 – 16h45 - ​Q&A

16h45 – 17h00 - ​Close

The schedule is subject to change

karin laing

Karin Laing 

Midrand, South Africa


Hi Carl, I signed two business coaching clients for four weeks yesterday! My second appointment with them and I am so excited. Also signed a life coaching client on Saturday, also for four weeks! You have transformed my life, vision and business. I love you to the sky! Thank you for everything.


Carl Brooks - Business mentor

When is it?

Saturday 21st October from 09h30 - 17h00

Where is it?

This Masterclass is held at the Glenburn Lodge, Muildersdrift, Gauteng, South Africa.

Who is it for?

Anyone who wants to make a difference in the world with their dream coaching business, programs and events.

How big is the group?

Maximum 30 phenomenal, likeminded people.

If I'm BRAND NEW and don't have a business, yet, is this event still for me?

Yes! All types of people have attended this Masterclass. This event is for new coaches and for those who are ready to up-level substantially. This Masterclass is for anyone who wants to bring forth more light into the world.

What can I expect from the Masterclass?

This is a one-of-a-kind training, unique in style and lessons. Throughout the afternoon, Carl will share his most personal stories of how he became a leader in the field of coaching. Through the stories, lessons and exercises, he will guide you to step into your power, release uncertainty and own your mission. Carl will also share concrete and actionable tools for running your coaching business, marketing your message and leading with authentic power.

How many times a year does Carl hold this event?

This is an exclusive Masterclass and is only being held once this year. A date hasn't been confirmed for 2017 yet, so if this is on your heart and you feel called to attend, then your spirit is saying YES to go.

Are meals and drinks included?

Lunch, coffee, tea and water are included for all. Travel and lodging are not included, but the Glenburn Lodge can assist you if you need a hotel reservation.

I'm too busy to travel...

What is making you so busy? If it's not getting you the results you want, then you need to STOP doing what's making you busy and START doing what will make you learning the system I will teach you in one afternoon! Isn't your entrepreneurial freedom worth sacrificing a few days from behind your computer??

I have small children and can't leave them.

Don't play the "KID" card my friends. I have clients who used to do that too, and it always kept them stuck at home. You just can't think this way if you want to live the freedom-based lifestyle of an adventurous entrepreneur. Get creative! Bring your kids and partner to the Glenburn Lodge and turn it into a family vacation. Or, why not gift yourself with some YOU time for a change come immerse yourself in this transformational event? (Your kids will thank you later when are ROCKING a biz and lifestyle that lets you spend lots more time with them!)

But I live outside of Gauteng!

There are so many cities I love, but Gauteng is breathtakingly beautiful my friend. You want a life of freedom, travel and adventure? I have clients from all over the world - Australia, Switzerland, UK, Germany, Canada, Cyprus, South Africa, Emirates and all over the US - and many of them have already booked their tickets. Do they deserve this more than you? Or are the just more committed to their success? Make the decision to come and watch your life and business transform before your very eyes. I promise you, it will be worth the trip.

I have more questions!

No problem. If you have any additional questions, simply submit them here!


coaches boutique

I only offer ONE live masterclass each year and the seats have always been highly coveted. If you are serious about taking your business to the next level, then be sure to register today and secure your spot! There are a limited number of seats, so don’t wait to register. Once we hit capacity, doors will close and that could be as soon as the end of the month!

The events this year will be offered on Saturday 21st October. A full day of action-inspiring, motivating and insightful tips.

Don’t wait!! Secure your ticket for only €197 (R3,150) today. Your ticket includes entrance to the masterclass, lunch, and snacks throughout the day, bonuses from Amy, and live, in person question and answer time with the speakers, as well as networking time with your peers!

Ticket price includes:

Entrance to the Coaches Boutique + lunch.

BONUS 1: Clarity & Clients (10-Video Online Course)

BONUS 2: Cash Boost  (60 Minute Online Workshop)

Total value €647 (R10,000)

Your special price €97 (R1,500) p.p.

Select a payment method below:



Have questions or need to make seat reservations? Want to be a sponsor?

We're happy to help! Reach out to my event manager at