There was a look of distrust on my face.
And, it wasn’t pretty.
You know when you receive an unsolicited email that makes your lips curl?
Last week, I received one from an advertising agency that ticked all the boxes of how NOT to communicate – with me at least.
Firstly, I did not know the sender. Neither an introduction nor explanation was offered for how he’d found me.
There were, however, three paragraphs about the benefits of his offering.
Here’s what was missing…
The email was void of compassion and interest in my business and me.
There was no attempt to connect.
It was a hard sell.
And, it left me cold.
Here’s the truth.
No one likes to be sold to.
The fact is, we listen to and trust more, those who care about us.
In today’s episode of CarlBTV, I share a sincere and effective 3-step method to convert leads into paying clients in a way that first connects you with your audience through genuine understanding and empathy.
Too often, I see incredible offerings that solve a very real pain point, only to fall on deaf ears because of the failure to first connect compassionately with the audience.
When we forgo on genuine caring, we miss the opportunity to connect and help others to achieve their desired outcomes.
How do you show you genuinely care? I’d love to hear your tips and strategies for connecting in order to convert leads into paying clients.
Let me know in the comments below.
With love & gratitude,
PS: Want to skyrocket your coaching business to success? Book a complimentary strategy session with me, no salesy talk, just tons of value. Select a date & time convenient for you Click here
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