There was a look of distrust on my face.

And, it wasn’t pretty.

You know when you receive an unsolicited email that makes your lips curl?

Last week, I received one from an advertising agency that ticked all the boxes of how NOT to communicate – with me at least.

Firstly, I did not know the sender. Neither an introduction nor explanation was offered for how he’d found me.

There were, however, three paragraphs about the benefits of his offering.

Big yawn!

Here’s what was missing…

The email was void of compassion and interest in my business and me.

There was no attempt to connect.

It was a hard sell.

And, it left me cold.

Here’s the truth.

No one likes to be sold to.

The fact is, we listen to and trust more, those who care about us.

In today’s episode of CarlBTV, I share a sincere and effective 3-step method to convert leads into paying clients in a way that first connects you with your audience through genuine understanding and empathy.