You know when your loved ones take you out to dinner to celebrate a special occasion and the resulting food poisoning steals the show? That happened to me this week.

The unpleasant culinary experience knocked me out for two days. It wasn’t a complete disaster, though. As with everything that life presents us, we have to look for the lessons. This was no exception.

While my body was in survival mode, wrapped under the bedcovers, I got to thinking how restaurants acquire customers and how we can apply these same strategies to further our own business?

The fact is, not all restaurants are successful. Like many businesses, many don’t make it through the first tentative years.

All too often, I am witness to entrepreneurs building a business around what they think the customer wants, rather than what they truly desire.

In this week’s episode of CarlBTV, we cover 4 strategies to creating offerings that will have your customers standing in line.

Irresistible programs and offerings are created when the customer’s true pain points and desire outcomes are revealed through your research.

As always, I’d love to hear from you in the comments below. Specifically, which program creation process do you use and how are your customers involved?

Are there any tips and experiences you’d like to share — whether from your own business or from being someone else’s customer?

Let me know in the comments.

With love & gratitude,

Carl

xx

Carl Brooks
I help coaches with the right tools and systems to get clients
Skype: carlbrookscoach
www.carlbrooks.com
hello@carlbrooks.com
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